Introduction
Kalamazoo Country Day School, an independent Pre-K through 8th grade institution nestled in Portage, Michigan, has been a cornerstone of progressive education in the community since 1979. With a steadfast commitment to nurturing well-rounded, compassionate learners, the school has nurtured a legacy of academic excellence and individualized attention. As Kalamazoo Country Day School approached its 45th anniversary, the institution sought to deepen its connection with its extensive alumni network, recognizing the potential for enriched relationships and philanthropic support. To achieve this, the school partnered with Hatch to illuminate cultivation and giving opportunities within their alumni community. By leveraging Hatch’s data-driven insights, Kalamazoo Country Day School embarked on a journey to strengthen its ties with alumni, paving the way for a new chapter of growth and community engagement.

Just wait for their first incredible success story that landed them a five-figure gift!

The Hatch Solution

These are the 5 areas in which Lisa highlighted to us as the key benefits they are gleaning from Hatch.

1. Data-Driven Insights: The software offers in-depth analytics on potential donors, allowing us to tailor our approaches effectively. 

2. Relationship Mapping: We can easily visualize and understand the networks and connections within our donor base, leading to more targeted outreach. 

3. Prospect Identification: The system’s algorithms help us identify promising prospects we might have otherwise overlooked. 

4. Personalized Engagement: With the wealth of information Hatch provides, we can craft highly personalized communication strategies for each donor. 
5. Efficiency Boost: The time saved on research and data compilation allows our team to focus more on building meaningful relationships with donors.

Tangible Results
Lisa shares with us a personal donor story

Let me share with you a personal donor story that came about through using Hatch. A potential donor of ours mentioned an upcoming several week adventure and vacation. Clearly this trip was something that he was passionate about. One morning, while engaging with Hatch, I happened to notice in the ‘Celebrations and Holidays’ section on Hatch Live, that it was a day to celebrate exactly this type of adventure. I sent a quick text to this donor to acknowledge the day and wish him well. Fast forward through several months, one annual campaign letter and a lunch meeting. I’m thrilled to say that this donor just made a considerable five figure donation to our non-profit independent school. 

These are the types of connections and relationships that fuel donors. Truth be told, I have very little experience with resource development professionally. I have always played more of a supporting role than an outward facing development officer. Not only has Hatch provided the insight for our team to make the connections, the software has sparked the confidence in our staff to start reaching out, making the connections and paving the way for a more meaningful ask.

If your team needs a push to take the data and forge deeper conversations, I recommend you take a look at Hatch. It is about more than just collecting donations, it is about cultivating the relationships that make long term development a success.