We’re thrilled to announce a groundbreaking advancement that will forever change how nonprofits approach prospect research: Hatch AI Scoring, Insights, & Target Ask Amounts! This new layer to the platform is designed to equip your nonprofit with the smartest, AI-powered data-driven decision-making that identifies your best-qualified donors for the right opportunities of raising and engaging.

For years, nonprofits have relied on traditional wealth screening tools that often fall short, lacking the accuracy, explainability, and depth needed to truly understand donor potential. This leads to wasted efforts and missed opportunities, as development teams struggle to identify high-potential donors and the critical insights required to raise and engage.

Hatch AI Scoring & Insights solves this problem.

We’re delivering AI-powered, explainable donor scores that leverage a broader data set than any competitor. By combining traditional wealth screening data with enriched social, lifestyle, career, and contact information, Hatch now calculates six detailed 0-100 scores along with plain-English AI explanations for every donor profile.

Additionally, we estimate Gift Capacity Ratings and our unique personalized Target Ask Amounts, equipping fundraisers with true predictive power. All of this is made possible by our commitment to leveraging the latest innovations in AI.

Let’s dive in…

Hatch AI Giving Score (Overall giving potential)
This is the master score, ranging from 0 to 100, that represents the overall potential of a prospect to give to your organization. It encapsulates all the sub-scores into a single, actionable metric, helping you quickly determine whether to invest effort in engaging a particular prospect. A higher score indicates a greater overall potential for giving to your organization.

Affluence Score (Wealth level)
This score, also on a 0-100 scale, measures the wealth of the prospect. A score of 100 would indicate the world’s wealthiest individual, while 0 represents someone with no assets, income, or public giving history. It provides a clear indication of the prospect’s financial capacity to make significant donations.

Propensity Score (Overall giving history)
The Propensity Score reflects the prospect’s historical pattern of charitable giving. Ranging from 0 to 100, a higher score signifies a more extensive and generous history of donations, suggesting a strong likelihood of continued giving.

Donations Affinity Score (Likelihood to give to your cause)
This score assesses the probability that a prospect will support your organization based on their past giving to similar causes. It analyzes the overlap between your organization’s mission and the causes the prospect has supported, providing a 0-100 rating of their likelihood to give to your specific cause. And here is where our AI explanations begin to shine; with a clear, plain English comparison and explanation for every public donation they’ve made to other causes and how those organizations compare to yours!

Profile Affinity Score (Resonance with your cause)
The Profile Affinity Score is completely unique to Hatch. It leverages our industry-leading social, lifestyle and career data to measure how well a prospect’s background aligns with your organization’s mission. It considers a broad array of lifestyle factors to determine if the prospect’s values and interests resonate with your cause, scoring this alignment from 0 to 100. Additionally, the AI-powered ‘Affinity Facts’ that accompany the score is an incredibly powerful tool to help identify best-fit donors.

My Org Donations (RFM) Score (Giving history to your nonprofit)
This score, also known as the RFM (Recency, Frequency, Monetary) score, specifically evaluates the strength of the prospect’s giving history to your own organization. It ranges from 0 to 100, with a higher score indicating a stronger and more consistent history of donations to your nonprofit.

• Higher Accuracy and Fill Rate: Our scores use a wide range of data points, making them more accurate and widely available.
• Transparent AI Explanations: Understand the “why” behind each score, leading to informed decisions.
• Granular 0-100 Scoring Scale: Precisely segment and prioritize prospects, even within the same traditional bracket.
• Advanced Donations Affinity Analysis: Go beyond basic category matching with sophisticated AI analysis.
• Innovative Profile Affinity Score: Identify potential supporters who may be missed by conventional tools.